WORK EXPERIENCE

Memorial Sloan Kettering Cancer Center

Director, Marketing Technology

Jan. 2021 - present

Senior Manager, Search Strategy & Partnerships

July 2018 - Jan. 2021

Manager, Search Strategy & Analysis

Jan. 2017 - July 2018

Web Producer

April 2014 - Dec. 2016

• Lead a team of web developers, QA engineers, scrum master and information architect
• Managed the migration from on-premise hosting to cloud managed services hosting provider
• Launched front-end brand redesign on MSKCC.org and SloanKettering.edu
• Create the vision, strategy, priority for MSK digital properties' roadmap, coordinating across teams
• Ensure projects are delivered on time and on budget
• Identify new opportunities and direct their implementation
• Developed the search program at MSK, increasing organic traffic ~50% YoY
• Redesigned MSK websites, upgrading from Drupal 6 to Drupal 8 (currently on Drupal 9)
• Managed QA and web production for MSKCC.org and SloanKettering.edu
• As a Certified Scrum Master, led the team's transition to Agile Software Development

PatientPoint
(formerly Healthy Advice Networks)

Program Manager, Patient Engagement

Jan. 2009 March 2014

• Enhanced digital and mobile presence of health media company
• Led mobile initiatives, including mobile sites development and promotion via SMS and QR code campaigns
• Managed development of client iPhone app for medication adherence
• Launched corporate and consumer websites, optimizing for SEO and participating in QA and UAT testing
• Managed development of programs for the electronic Check-In platform, including creating content for patient screeners and sponsored programs
• Managed development of in-office programs and created pitches for pharmaceutical brands, including Lantus, Januvia and Nasonex
• Created editorial strategy, edited and reviewed sending of 11 health newsletters, increasing list size and engagement rates
• Developed strategy to allow doctors to customize newsletters for patients
• Spearheaded company-wide transition to Silverpop email vendor, including research, selection, contractual needs and implementation

QualityHealth

Editor

Nov. 2007 Dec. 2008

• Assigned, wrote and edited five to seven health-related feature stories a week
• Managed other projects, including contests, quizzes, and videos
• Improved open and click rates for tri-weekly newsletter (700,000+ subscribers) and increased revenue by 70%
• Helped redesign site and improve SEO
• Tested and taught colleagues to use new content management system (CMS)
• Spearheaded content-sharing opportunities with other publishers

UCG

Editor, Part B News (Promoted from APC Payment Insider)

Aug. 2005 Nov. 2007

• Covered Medicare and health policy for physicians and hospitals
• Increased subscription renewal rates to 60% from 51% in a year
• Participated in creation and design of new Physicians Portal website
• Planned and spoke at Medicare conferences
• Wrote award-winning special report rating practice management software and organized live online chat about the report
• Created instructional handbook for hospitals about Medicare compliance

U.S. Department of the Interior, Office of Inspector General

Writer/Editor/Webmaster

March 2004 Aug. 2005

• Edited and designed Semiannual Report to the Congress, highlighting the OIGs accomplishments
• Wrote and maintained content for internal and external websites

Warren (Ohio) Tribune Chronicle

Reporter

Aug. 2003 Feb. 2004

• Covered government, crime, and education in three local communities

AWARDS

• First place, Award for Excellence in Service Journalism, Best Instructional Reporting, Part B News, UCG
• Inspector Generals Team Award for the Indian Country Detention Facilities Assessment
• Robert Hare Award for journalistic excellence

FREELANCE & MISC

• Judged 2023 eHealthcare Leadership Awards
• Scrum Alliance, Certified ScrumMaster, 2015
• Teen People Magazine
• BabiesRUs.com
• Cleveland Plain Dealer
• Saginaw News
• Youngstown (Ohio) Vindicator
• The MBA Guide to Networking Like a Rockstar

EDUCATION

Harvard Medical School Executive Education

New York University

Youngstown (Ohio) State University

• Attended on full academic scholarship